Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Kaufland is a hypermarket chain from Germany. It has over 1,600 brick-and-mortar stores in eight countries. Because of that, it is one of the biggest retail chains in Europe. It is part of the Schwarz Group, like Lidl.
Growth in Europe
The company launched its marketplace model in 2021 in its home market. A couple of years later, expansions into Slovakia, the Czech Republic, Austria and Poland followed. Last year, the marketplace expanded into France and Italy. Now, it is announcing two new launches.
Kaufland now has 32 million monthly visitors in Germany
As is clear, the company has grown across Europe lately. It says that it has 32 million monthly visitors in Germany, with over 45 million products in 6,400 categories. In Austria, revenues have increased 439 compared to 2025. In Poland, revenues increased 322 percent compared to 2025. Both these marketplaces are now two years old.
Operating in 9 markets
With the announced launches in the Netherlands and Spain, Kaufland’s marketplace will become active in nine markets. This will make it the largest marketplace network of European origin. According to the company, it currently has an audience of 139 million online consumers. With these new expansions, its potential reach will grow to 220 million consumers.
The company’s potential reach will grow to 220 million customers by the end of the summer
Online sellers can already sign up for the new marketplaces. With this registration, they will also be able to sell on all of Kaufland’s other marketplaces. This makes cross-border selling easier for merchants. The company also has tools to help sellers translate product information, customer inquiries and legal texts. It also provides first-line customer service in the local language, in addition to supporting payment processing in local currencies.
