Dutch ecommerce feed manager Channable has acquired Producthero, a Google Shopping advertising specialist. Thanks to the acquisition, the solutions of both companies will be combined into one platform. This should make multichannel selling easier for online retailers.
This was announced today in a press release. Channable is a Dutch company founded in 2014. It helps online retailers sell their products through multiple channels, such as comparison websites, marketplaces and advertising platforms.
Last year, Channable acquired Danish company WakeupData. This strengthened its position in Scandinavia. It was the company’s third international expansion. In 2022, Channable raised 55 million euros to accelerate its product development and expansion.
‘Solutions complement each other’
Dutch company Producthero helps online sellers improve visibility in Google Shopping ads. To this end, it has tools for product optimization, automatic segmentation, price comparisons and campaign insights. In 2023, it acquired the CSS customers of Aisle 3, which ended its CSS program.
Because of this, Producthero’s solutions complement the existing features of Channable’s platform. In their own words, the acquisition is a response to marketers’ need to manage product feeds, marketplace listings and shopping ads more efficiently in one environment.
‘Customers want to manage, advertise and sell on multiple channels, without complexity’
“Our customers want to manage, advertise and sell across multiple channels, without complexity”, says Rob van Nuenen, co-founder and CEO of Channable. “By combining Channable’s multichannel technology with Producthero’s advertising tools, we are building a stronger platform that helps retailers and agencies grow faster, with less effort and lower costs.”
More features in the future
For existing customers, nothing is changing at this time. In fact, no switching between systems is required. Meanwhile, the companies are working on future innovation opportunities, such as AI-driven innovation. Both companies already had AI tools, but they are now working together on new features for further creative automation, presentation insights and ad optimization.
