New Books on Strategy, Resilience, AI, More

These new titles offer practical tips and insights for ecommerce success —  leadership, strategy, analytics, customer relationships, culture, and more.

Inspire: The Universal Path for Leading Yourself and Others

by Adam Galinsky

Galinsky, a psychologist and authority on leadership, analyzes why some leaders inspire and others infuriate. He explains how anyone can improve at leading, problem-solving, and decision-making. He combines compelling stories, research, and practical tips for drawing the best out of others as a leader, boss, coach, parent, or individual.

Reset: How to Change What’s Not Working

by Dan Heath

The bestselling author of “Made to Stick,” “Switch,” and “The Power of Moments” returns with a guide to changing how we work. He addresses the points where a little effort can produce a big return, showing readers how to move forward and get better results from people and resources. The result, he says, is getting unstuck in systems, processes, company, and life.

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

by Jonathan Goodman

A leading practitioner in simplifying businesses aims to explode the myth that entrepreneurs need to become “internet famous” to succeed in ecommerce. The book promises to help readers earn more and compete less by prioritizing the human customer over the ever-changing algorithm.

This Is Strategy: Make Better Plans

by Seth Godin

“Creating tomorrow by repeating yesterday is not a useful way forward,” says the bestselling author, speaker, and internet marketing guru. Godin’s new book focuses on thinking strategically amid constant change, going beyond immediate tactics to create meaningful long-term progress.

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

by Christoph Senn, Mehak Gandhi

The authors have helped numerous B2B companies grow through the strategic collaboration of suppliers and customers that improves planning, execution, and resource allocation and accelerates growth for both parties. This practical guide to their framework includes examples from their 25 years of consulting.

Personalized: Customer Strategy in the Age of AI

by Mark Abraham, David C. Edelman

Done right, personalization can improve customer engagement. Done badly, it has the opposite effect. The authors use examples from a range of industries to show how artificial intelligence can help marketers deliver “Five Promises of Personalization.”

Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use

by Tim Wilson, Joe Sutherland

Business leaders hoping for actionable insights often flounder with hard-to-interpret data. Wilson (a former Practical Ecommerce contributor) and Sutherland use real-world examples, humorous hypotheticals, and clear illustrations to create a practical guide to using fundamental statistical concepts in today’s business environment.

The Nvidia Way: Jensen Huang and the Making of a Tech Giant

by Tae Kim

The author draws on extensive interviews with Nvidia’s founders, early investors and employees, and current executives to explain how the company weathered early challenges to fuel the AI revolution. He explains how Nvidia’s unique culture and structure enabled it to pivot from its 1993 beginning as a niche provider of gaming chips to become the global sought-after technology.

The Enduring Enterprise: How Family Businesses Thrive in Turbulent Conditions

By Ivan Lansberg, Devin Deciantis

Family-owned companies span the globe and dominate some of its most challenging circumstances — surviving war, political instability, market failures, and environmental disasters. The authors draw on their extensive experience consulting with family firms worldwide to share the real-world strategies these families use to create stability and prosperity. It’s a model for all companies in uncertain times, the authors state.