Boost peak season conversion rates by answering shoppers’ questions
Holiday promotions seem to start earlier every year. By the time Black Friday and Cyber Monday roll…
What’s !important #19: CSS Refraction Effects, Scroll State Queries, @custom-media, and More
We’re back! Don’t worry, this isn’t a trick (despite what our name suggests!). However, due to the…
Agency Founder Touts YouTube TV Ads
Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns…
Tips for speeding up your WooCommerce store (no code required)
Unlike a blog, which can be loaded from a cached version, store pages like your cart, checkout,…
Desktop Habits Hide Mobile Friction
I see too many web stores with a poor mobile experience. It’s not neglect. It’s because the…
Black Friday is also your payment processor’s best day of the year
Following every Black Friday Cyber Monday, revenue records make headlines. Adobe tracked $44.2 billion in US online…
Let’s Use the Emergent CSS random() Function in all the Browsers
The creator of the TV show The Good Place wrote a tie-in book about moral philosophy which includes a chapter called…
How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How to write a return policy your team can actually follow
Pick a recent return and walk through the whole process, starting from the customer’s first message all…
Creating Web Widgets Using the Document Picture-in-Picture API
Firefox 151 recently shipped the Document Picture-in-Picture API. This isn’t the same thing as the (regular?) Picture-in-Picture…
Email Open Bloat and Deliverability
The goal of email deliverability is to ensure messages reach recipients’ inboxes, avoiding spam folders or outright…
Blocked aria-hidden: The Warning is Right, and Every Fix You’ve Found is Wrong
You closed a dialog and the console went that particular shade of angry mustard. You highlighted the…
VCF – Workload Domain Stuck Deleting After Reimaging Hosts
August 10, 2026 VCF – Workload Domain Stuck Deleting After Reimaging Hosts VCF Workload Domain Stuck Deleting…
Using and Styling the Dialog Element
Wasn’t it great — nay, amazing – the day we got a native HTML <dialog> element? It’s,…
From found to bought: Getting your store ready to sell through AI
Having an AI agent find your products is just the beginning. The real goal is making sure…
How to prepare your inventory for peak season
When your most popular product sells out on Black Friday, but your store keeps taking orders, that’s…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal…
Poor Ad Recall Threatens Brand Discovery, Visibility in AI Era
Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery,…
The Shifting Line Between CSS States and JavaScript Events
CSS is listening to us. No, not like that. Rather, CSS is accumulating more and more pseudo-classes…
Snapchat Ads for WooCommerce: Reach the shoppers who ask their friends before buying
Let me tell you about the moment I realized how Snapchat ads work. I watched a shopper…
The Siren Song of ariaNotify()
I need you all to promise me you’ll be cool about this. I‘m here to tell you…
AI Buying Agents Raise New Accountability Questions
Earlier this year, eBay updated its user agreement to explicitly ban third-party “buy for me” agents and…
@custom-media
The CSS @custom-media at-rule allows creating aliases for media queries. This is particularly valuable if you have…