How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
New Ecommerce Tools: October 29, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, conversational…
Better Audience Targeting in Google Ads
Google Ads continues to shift its focus from keywords to campaign types such as Performance Max and…
Thank You (2024 Edition)
I’ll be honest: writing this post feels like a chore some years. Rounding up and reflecting on…