Google’s Core Updates, Explained
Google released another Core Update to its search algorithm over the holidays. It was the most comprehensive…
Yes, 404 Status Codes Hurt SEO
A common question among search optimizers is whether a “404” HTTP status code conveys negative ranking signals…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
URL Case Sensitivity and SEO
Google treats the portion of a URL after the domain name as case-sensitive. Thus Google could index…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…
What to Know about Meta Descriptions
A meta description summarizes the content on a web page. Google has long stated that meta descriptions…
How Google Detects Duplicate Content
The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and…