How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
Marketplaces are using dark patterns
Most well-known marketplaces and social media platforms are using dark patterns. These are designs that manipulate consumers…
Print Ads Are an Ecommerce Opportunity
Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good…
10 Books for Better Communication
What do owners, freelancers, managers, and employees have in common? They all communicate! Here are 10 titles…
What is a target market? Finding your most profitable audience in 2025
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
How to Promote Products on X
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. Social…
Ugmonk Brings Design to Desk Tools
Jeff Sheldon is a designer turned entrepreneur. He started Ugmonk, a Pennsylvania-based direct-to-consumer brand, in 2008 as…
The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great feat…
New Ecommerce Tools: January 9, 2025
Every week we publish a list of new products from companies offering services to ecommerce merchants. This…
5 Content Marketing Ideas for February 2025
Content drives search engine optimization and email and social media marketing, providing the fuel for each. In…
Open a Facebook Shop in 2025
Social commerce is poised to take off in 2025, reaching 60% or more of Gen Z and…
New Ecommerce Tools: December 26, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
Outstanding Marketing Campaigns from 2024
Every December we publish a rundown of innovative marketing campaigns for the year. We handpick campaigns from…
How to sell private label products
New businesses require a lot of moving parts. And if you’re just beginning, making it all the…
Eons Founder on Mushrooms and Mental Health
Lawmakers worldwide are recognizing the medicinal benefits of natural compounds, such as those in cannabis and mushrooms….
Getting Started with AI Customer Support
AI is transforming ecommerce, enabling smarter workflows, automation, and efficiency. I’m the co-founder of Shop Circle, a…
Build Your Own Ecommerce Platform in 2025
In 2025, advances in composable commerce may enable even smaller ecommerce merchants to build tailored, flexible online…
60 Orders per second: How Ultra Events scaled their business with Woo
Have you ever wanted to challenge yourself to learn a new scary skill? Ultra Events offers everyday…
Sales Report 2024: Thanksgiving, Black Friday, Cyber Monday
Online retailers enjoyed strong sales during “Cyber Five,” the five days from Thanksgiving through Cyber Monday and…
Holiday Shopping Frenzy Fuels Surge in Black Friday Week Cyberattacks
Cyberattacks on consumers and retailers surged during Black Friday week, according to a report released Wednesday by…
How Lifecycle Marketing Powers Ecom SMBs
Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers….
5 Content Marketing Ideas for January 2025
January is a month of new opportunities. In 2025, content marketers can kick the year off right,…
Perplexity Shopping Tests Ecommerce SMBs
Search and chat provider Perplexity AI has launched a new shopping assistant with the potential to disrupt…
Holiday 2024 Marketing Campaigns from Top Brands
It’s time to be inspired by some of this year’s top holiday campaigns. In 2024, global brands…