A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry…
When to hire a business services provider
Starting an online business is exciting, but the path to sustainable success is built on preparation, organization,…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
My 8-Step Ecommerce Hiring Process
This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve…
TikTok marketing: A guide for WooCommerce stores
Social media is an extremely powerful way to engage with your audience, promote your brand, increase sales,…
72 million Europeans gain access to TikTok Shop
Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The seven best enterprise ecommerce platforms
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to optimize…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
How to make money as an artist
Making a living as an artist is more achievable than you might think. With a bit of…
How Deepfakes Are Undermining Mobile Commerce Security
Deepfake fraud is rapidly emerging as one of the most dangerous cyberthreats, eroding consumer trust in biometric…
Powering Search With Astro Actions and Fuse.js
Static sites are wonderful. I’m a big fan. They also have their issues. Namely, static sites either…
Consumer Spending on Mobile AI Apps Soaring Despite Trust Issues
AI-powered mobile apps are rapidly shaping the digital economy, driving consumer engagement and spending. However, as this…
Why Search Rankings Are Driving Less Traffic
There’s a disturbing trend in organic search: Many web pages are losing traffic without a substantial change…
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
TikTok Shop welcomes merchants in Germany, France, and Italy
TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through…
Half of online shoppers in UK feel overwhelmed on sites
In the United Kingdom, 46 percent of online shoppers feel overwhelmed by the amount of options and…
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
PickandMix.com: 24x Revenue growth with Google and WooCommerce
PickandMix.com is an online sweet shop based in the UK that allows customers to choose custom mixes…