Agency Founder Touts YouTube TV Ads
Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns…
New Ecommerce Tools: October 21, 2026
This week’s rundown of new services for merchants includes AI-powered marketing, agentic commerce, return platforms, multichannel distribution,…
Commerce Data as Credit Data
Companies that help ecommerce merchants sell, collect payments, and ship orders increasingly know enough about those businesses…
New Ecommerce Tools: October 14, 2026
Our curated rundown this week of new services for merchants includes agentic checkouts, AI-powered marketing, same-day deliveries,…
Tips for speeding up your WooCommerce store (no code required)
Unlike a blog, which can be loaded from a cached version, store pages like your cart, checkout,…
Amazon holds 63% of German online retail
Including its marketplace, Amazon has a 63 percent share of Germany’s online retail market. Almost all German…
Guardrails for Google Ads AI
I often address Google Ads AI capabilities. AI can better target new and existing audiences and, when…
TinyHealth.com Sells Gut Tests by Mail
Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health…
New Ecommerce Tools: September 30, 2026
This week’s curated list of new services for merchants includes updates on agentic commerce, product review pages,…
ROAS’s First Source of Truth
Return on advertising spend is a useful performance metric, but only with accurate attribution. ROAS connects advertising…
Shopify Opens to Meta Muse; Amazon Balks
Shopify is welcoming Meta’s new Muse personal AI agent. Amazon is trying to keep it out. Meta…
New Tools Open European Markets to US E-Commerce Sellers
U.S. digital businesses looking for new customers in Europe face a costly challenge: navigating unfamiliar tax rules,…
Omnichannel Playbook for Beauty Brands
I met recently with a spa manager in California to introduce her to a French beauty brand….
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
New Ecommerce Tools: September 16, 2026
This week’s rundown of new products and services for merchants includes updates on international shipping, cross-border payments,…
Sales Velocity Reveals Inventory Risk
A simple inventory count combined with sales velocity can reveal a lot about product demand, order planning,…
TikTok Shop opens cross-border sales between EU and UK
Sellers from eight European Union member states will soon be able to offer their products to British…
Google’s Redirects Blur Search Rankings
Google has long struggled with bot-initiated search sessions. Bots from rank tracking tools exacerbate the problem, as…
How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
Double-Digit Ecommerce Growth Returns
U.S. ecommerce sales enjoyed a second consecutive quarter of double-digit growth in 2026, resembling pre-pandemic patterns. The…
New Ecommerce Tools: August 19, 2026
My rundown this week of new services for merchants includes updates on page builders, warehousing, dropshipping, real-time…
5 Predictions for 2026 Holiday Shopping
U.S. and global holiday ecommerce sales should grow year over year in 2026, shaped by AI referrals,…
Animating CSS border-image
The CSS border-image property is one of those features we take for granted. And it’s not new…
Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and…