Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and…
Email Pro: Open Rate Is a Vanity Metric
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes…
New Ecommerce Tools: July 29, 2026
Our rundown this week of new services for ecommerce merchants includes updates on post-purchase, in-game commerce, payment…
BigCommerce alternatives: Why it might be time to switch
On June 1, BigCommerce renamed every plan, lowered the GMV thresholds, and added a fee of up…
Online retail sales surge in the United Kingdom
Online retail sales are rising sharply in the United Kingdom. According to the country’s Office for National…
Optimizing Crawl Budgets: What’s New
Google’s newly updated “Crawling infrastructure” documentation includes “Optimize your crawl budget,” a section with pointers on how…
WooCommerce is the foundation of our entire ecosystem
We just kicked off a large effort, and I want to post about it here because you’re…
The Top Cause of Wasted Ad Spend
Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients’ advertising performance on…
Allegro Group GMV increases 14%
Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
Meet your customers where they’re already deciding with Reddit Ads for WooCommerce
When a shopper goes online and researches “the best noise-canceling headphones under $200,” they’re often forgoing sponsored…
New GA4 Channel Tracks AI Traffic
Google Analytics 4 launched its “AI Assistant” channel in May. I’ve since accumulated data before covering the…
Standalone CDPs Fade as Enterprise Suites Expand
The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to…
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI’s full revenue…
Avoid All-Caps Headlines, Says CRO Pro
Nate Lagos is a seasoned ecommerce conversion optimizer, yet a recent A/B test surprised him. A client…
Amazon tightens Fulfilled by Merchant requirements
Amazon is tightening its oversight of merchants that ship orders themselves (Fulfilled by Merchant, or FBM). In…
Cost-per-click increased by 15% in 1 year
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals…
Drupal 11.4.0 is now available
The fourth feature release of Drupal 11 is another performance breakthrough. Using only a third of the…
How AI Agents Are Rewiring Market Power and Brand Visibility
Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming…
New Ecommerce Tools: July 1, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
Amazon launches AI assistant for German sellers
Amazon has made its Seller Assistant available within Seller Central in Germany. “This AI-powered assistant helps you…
The Digital Shelf Begins Before the Search Bar
Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or…
translateZ()
The CSS translateZ() function adds depth to an element, drawing it closer or farther in space. In other words,…