What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Postcard From Web Directions Dev Summit, 2025
Author’s Note: There are already wonderful recaps of the Web Directions Developer Summit I spoke at in…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
When Heavy Products Make Global Sense
Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness…
Thank You (2025 Edition)
If I had to whittle down my favorite thing about CSS-Tricks to one thing — and like…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
Customer Service Company Warns of Tsunami of Post-Holiday Returns
An e-commerce customer service support company is predicting a 45% increase in customer returns following Christmas, a…
The Grinch Wears Silicon as Bots Hijack E-Commerce Year-Round
Online shopping is turning into a battle between consumers and AI bots, and the digital challengers are…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
That Time I Tried Explaining HTML and CSS to My 5-Year Old Niece
I would like to tell you what I learned from a five-year old child about HTML and…
WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
How Google’s Web Guide Helps SEO
Google’s Web Guide is an experiment launched in July 2025 that uses AI to organize a user’s…
Will AI Solve Ecommerce Personalization?
A nascent firm armed with a fresh $12.3 million investment aims to deliver on the promise of…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
The 2025 WooCommerce holiday gift guide
For the past four years, we’ve curated a gift guide to feature some awesome Woo stores, and…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Explaining the Accessible Benefits of Using Semantic HTML Elements
Here’s something you’ll spot in the wild: <div class=”btn” role=”button”>Custom Button</div> This is one of those code…
A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy in…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
New Ecommerce Tools: October 29, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, conversational…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
Masonry: Watching a CSS Feature Evolve
You’ve probably heard the buzz about CSS Masonry. You might even be current on the ongoing debate…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…