Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
New Ecommerce Tools: November 12, 2025
This week’s installment of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Refurbished Tech Market Expands as E-Commerce Drives Circular Economy
The e-commerce platform market is driving a major shift in how technology is bought, sold, and reused….
A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy in…
Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning processes…
Build customer trust and loyalty by syncing online and in-store orders with Square
Retail isn’t just about ringing up sales anymore; it’s about stitching together moments of customer trust from…
Reshoring Is Supply Chain Flexibility
Putting aside supplier selection and tariffs, returning select manufacturing to one’s own country could benefit a business…
Alibaba.com Exec on Suppliers, Tariffs, IP
Few companies have done more for global prosperity than Alibaba.com. Launched famously in China by Jack Ma,…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Recommerce for the Holidays
The resale economy is no longer a niche. As the 2025 Christmas shopping season approaches, the sale…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Strategies to control costs and delight shoppers during peak shopping seasons
Peak shopping seasons like Black Friday/Cyber Monday, Valentine’s Day, and the summertime can either propel your revenue…
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
New Ecommerce Tools: October 1, 2025
Our handpicked list this week of new products and services for ecommerce merchants includes updates on sustainable…
Smart Packaging Technology Builds Consumer Trust, Brand Loyalty
Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and…
CFO Shifts to Menswear, Egyptian Roots
In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid…
Retailers Double Down on Marketplace Expansion Amid Rising Data Risks
Retailers are increasingly turning to third-party marketplaces to broaden their reach and accelerate growth. These platforms provide…
A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
From Click to Customer: Optimizing the Fulfillment Process for Success
Rapid order fulfillment is crucial in making a great impression on customers and building brand loyalty. Big…
Playing the Long Game: How Retailers Can Use Tech To Mitigate Trade Turbulence
The U.S. is entering a new era of trade relations, one characterized by the recalibration of trade…