Influencers Mostly Skip Disclosure
The challenge with enforcing influencer disclosure rules starts with the definition. Neither the U.S. Federal Trade Commission’s…
AI Forces Affiliates to Innovate or Die
Commerce publishers are the affiliate marketers behind product reviews, buying guides, comparison articles, deal pages, and niche…
AI Shopping Tools Threaten Affiliates
Chatbots and AI shopping tools that generate gift ideas and recommend products could disrupt affiliate marketing and…
A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry…