Desktop Habits Hide Mobile Friction
I see too many web stores with a poor mobile experience. It’s not neglect. It’s because the…
Guardrails for Google Ads AI
I often address Google Ads AI capabilities. AI can better target new and existing audiences and, when…
New Ecommerce Tools: September 30, 2026
This week’s curated list of new services for merchants includes updates on agentic commerce, product review pages,…
Copywriter Grades AI Content at 95%
Many pro content marketers insist AI-generated text is inferior to humans’. But not Neville Medhora. He’s a…
Omnichannel Playbook for Beauty Brands
I met recently with a spa manager in California to introduce her to a French beauty brand….
Google Targets Low Effort, not AI
Google’s problem with AI-generated content is less the process than the lack of effort. The search giant’s…
How to choose the right social media platform for ecommerce
Don’t half-heart your social strategy by trying to be everywhere. Most brands end up on 4 or…
What’s new with WooCommerce 11.1: order withdrawal, image gallery updates, and more
The WooCommerce 11.1 release includes several exciting enhancements and additions. Here’s what’s new and what’s updated. We’re…
Print-on-demand costs almost nothing to start. Smart pricing is what makes it pay.
Launching a physical product line with custom designs is exceptionally affordable through print-on-demand. The process is simple:…
How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How to write a return policy your team can actually follow
Pick a recent return and walk through the whole process, starting from the customer’s first message all…
New Ecommerce Tools: August 26, 2026
This week’s installment includes new products and services for popups, site builders, subscriber lists, drone deliveries, livestreaming,…
WordPress PHP-Only Block Registration
You want to build a custom WordPress block. But you don’t want to learn React, manage a…
AI-Generated Receipts Hit 71% of Expense Fraud Flags
Generative AI is giving employees a new way to fabricate expense receipts, creating a growing fraud challenge…
Ecommerce logistics issues are about visibility and connection
A promotion goes live and a bestselling product runs out while orders keep piling up. Returns come…
What’s !important #17: Custom Highlight API, CSS Navigation Matching, Fixing text-stroke, and More
Plus, how to style skeleton UIs, how to enable diagonal scrolling, how images can overflow themselves, and…
Animating CSS border-image
The CSS border-image property is one of those features we take for granted. And it’s not new…
Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and…
Gap Decorations Are Now Available, Here’s What’s New
For a long time now, web developers have had to use border and pseudo-element hacks to style…
Native AI Search Is Only Half the Battle for E-Commerce Brands
Shopify launched its AI-powered semantic search functionality in early 2024, giving Shopify Plus merchants more accurate and…
AI Makes Refund Evidence Easier to Fake
Fraudsters can now use generative AI to create fake photographs of product damage, false shipping records, and…
New Ecommerce Tools: July 1, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
AI Forces Affiliates to Innovate or Die
Commerce publishers are the affiliate marketers behind product reviews, buying guides, comparison articles, deal pages, and niche…
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to…