The power of personalization: Converting browsers into buyers
When it comes to ecommerce, personalization isn’t just a nice-to-have, it’s essential for creating a stronger customer…
A WordPress to Drupal CMS migration for DamFailures
The Goal The Damfailures.org team wanted a fresh, new look for their website. Something that would help…
Keywords Don’t Work for AI SEO
The search engine industry is changing quickly, upended by AI platforms that have altered queries and informational…
New Books on Classic Brands, Growth, Change
This roundup of compelling new business titles includes inspirational lessons from Sonic diners and Rolex, as well…
This Isn’t Supposed to Happen: Troubleshooting the Impossible
I recently rebuilt my portfolio (johnrhea.com). After days and days of troubleshooting and fixing little problems on…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
Case Study: Combining Cutting-Edge CSS Features Into a “Course Navigation” Component
I came across this awesome article navigator by Jhey Tompkins: It solved a UX problem I was…