From Model to Menswear Founder
Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the…
Italian ecommerce grew 6% in 2024
Online sales reached a total of 85.4 billion euros in Italy last year. Compared to a year…
Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
How Automation Frees Finance Teams To Power E-Commerce Growth
While e-commerce companies embrace automation to streamline fraud prevention and enhance customer experience, many finance teams still…
Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report
Merchants lose billions to fraud every year, but theft estimates are often underestimated. That’s because, as a…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
Double-digit online growth in Romania continues
Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products….
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
New Books on Strategy, Resilience, AI, More
These new titles offer practical tips and insights for ecommerce success — leadership, strategy, analytics, customer relationships,…
How to Create Print-on-Demand Products
Launching a drop-shipping business selling print-on-demand products can be as simple as uploading an image and opening…
AI Resets Ecommerce Supply Chains
Supply chains impact customer satisfaction, operations, and profits. Artificial intelligence is a supply-chain game-changer, enabling businesses of…
YaleSites at Yale University
Launching a comprehensive ecosystem powered by open-source Yale set out to build an innovative publishing platform that…
The Importance of Investing in Soft Skills in the Age of AI
I’ll set out my stall and let you know I am still an AI skeptic. Heck, I…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
How to Monitor Competitors’ Email Marketing
Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities. Most…
Mirakl acquires Adspert to strengthen retail media position
Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to…
Sales Report 2024: Thanksgiving, Black Friday, Cyber Monday
Online retailers enjoyed strong sales during “Cyber Five,” the five days from Thanksgiving through Cyber Monday and…
5 Content Marketing Ideas for January 2025
January is a month of new opportunities. In 2025, content marketers can kick the year off right,…
Paradoxical Behavior Makes Consumers Unpredictable: Report
Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report…