Scroll. Click. Buy: How Deals, Data, and Dialogue Power Social Commerce
In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With…
PIM Software Is Now a Growth Tool
Today’s shoppers buy from a store’s website, marketplaces, and a half dozen social media networks. And every…
5 Content Marketing Ideas for August 2025
Marketers hoping to drive traffic and convert visitors in August 2025 can produce content tailored to students,…
Merchandising Lessons from Top Marketplaces
Ecommerce merchandising organizes, presents, and highlights products to maximize revenue. The world’s leading ecommerce marketplaces offer powerful…
Can GenAI Win Over B2B Buyers With Complex Needs?
A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of…
What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When you…
Can One Person Run a Billion-Dollar Store?
Eduardo Samayoa believes a solo entrepreneur could someday run a billion-dollar ecommerce company. Not with hustle. With…
13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a new…
Digital-First Brands Gaining Ground With Younger, Resilient Shoppers
Retail’s power dynamic is shifting fast — and younger consumers are in the driver’s seat. While older…
Despite Satisfying Advice, Consumer AI Distrust Persists: Study
Most consumers are satisfied with the recommendations they receive from AI shopping assistants, yet skepticism about the…
From Model to Menswear Founder
Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the…
Italian ecommerce grew 6% in 2024
Online sales reached a total of 85.4 billion euros in Italy last year. Compared to a year…
Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
How Automation Frees Finance Teams To Power E-Commerce Growth
While e-commerce companies embrace automation to streamline fraud prevention and enhance customer experience, many finance teams still…
Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report
Merchants lose billions to fraud every year, but theft estimates are often underestimated. That’s because, as a…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
Double-digit online growth in Romania continues
Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products….
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
New Books on Strategy, Resilience, AI, More
These new titles offer practical tips and insights for ecommerce success — leadership, strategy, analytics, customer relationships,…