Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
How Automation Frees Finance Teams To Power E-Commerce Growth
While e-commerce companies embrace automation to streamline fraud prevention and enhance customer experience, many finance teams still…
Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report
Merchants lose billions to fraud every year, but theft estimates are often underestimated. That’s because, as a…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
Double-digit online growth in Romania continues
Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products….
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
New Books on Strategy, Resilience, AI, More
These new titles offer practical tips and insights for ecommerce success — leadership, strategy, analytics, customer relationships,…
How to Create Print-on-Demand Products
Launching a drop-shipping business selling print-on-demand products can be as simple as uploading an image and opening…
AI Resets Ecommerce Supply Chains
Supply chains impact customer satisfaction, operations, and profits. Artificial intelligence is a supply-chain game-changer, enabling businesses of…
YaleSites at Yale University
Launching a comprehensive ecosystem powered by open-source Yale set out to build an innovative publishing platform that…