Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and…
2026 State of CSS, Devs Surveys
Two things: The State of CSS is obviously one I’m always stoked to see. But this year’s…
Thinking about Cart Recovery in 2026
Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They…
What to Know about Listicles
List-style articles are popular because they’re easy to read and understand. Examples are lists of solution providers,…
New Ecommerce Tools: July 29, 2026
Our rundown this week of new services for ecommerce merchants includes updates on post-purchase, in-game commerce, payment…
Native AI Search Is Only Half the Battle for E-Commerce Brands
Shopify launched its AI-powered semantic search functionality in early 2024, giving Shopify Plus merchants more accurate and…
WooCommerce is the foundation of our entire ecosystem
We just kicked off a large effort, and I want to post about it here because you’re…
Publishers Can Turn to Ecommerce
Publishers and media companies facing AI-fueled disruptions to traffic and revenue may find new revenue opportunities in…
Allegro Group GMV increases 14%
Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew…
Zalando invests in AI robotics
Online fashion platform Zalando has invested in German robotics company Sereact. It develops AI-powered robotics solutions. The…
German ecommerce increases 4.3% in first half 2026
Online turnover in Germany has increased 4.3 percent in the first half of the year, compared to…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
AI Makes Refund Evidence Easier to Fake
Fraudsters can now use generative AI to create fake photographs of product damage, false shipping records, and…
An AI’s answer is only as up-to-date as the documentation it uses
Earlier this year, a merchant taking in-person payments asked our AI support assistant how to quickly accept…
New Ecommerce Tools: July 15, 2026
This week’s installment of new services for merchants includes updates on product videos, shipping, recommerce, social marketing,…
Meet your customers where they’re already deciding with Reddit Ads for WooCommerce
When a shopper goes online and researches “the best noise-canceling headphones under $200,” they’re often forgoing sponsored…
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal…
New GA4 Channel Tracks AI Traffic
Google Analytics 4 launched its “AI Assistant” channel in May. I’ve since accumulated data before covering the…
Nail Profit before Site Extras, Owner Says
Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be…
AI Marketing Looks Familiar
AI’s emergence has created ecommerce marketing opportunities, yet the fundamental tactics remain. Consider four traditional promotion channels:…
Standalone CDPs Fade as Enterprise Suites Expand
The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to…
4 Homegrown Brands Winning India
I addressed last month the opportunity for foreign brands to sell in India. The country’s population is…
Poor Ad Recall Threatens Brand Discovery, Visibility in AI Era
Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery,…
AI Visibility Scores Are Useless
AI visibility-tracking tools such as Profound and Peec AI monitor specific prompts and report a business’s visibility…