Pineca, a Lithuanian online supplier of prefabricated wooden buildings, has recently launched an online store in Poland. It is the company’s fifth new market in two-and-a-half years. It also marks the company’s entry into Eastern Europe, and the 10th European market in which Pineca operates.
The Pineca Group is a Lithuania-based company, which was founded in 2011. It sells a wide variety of prefabricated garden buildings, wooden houses and garages in its online stores. In January last year, it launched in Austria.
Growing demand for completed wooden buildings in Poland
Now, the company has launched in Poland. Pineca will offer customers a full range of products that match local demand: year-round wooden residential houses, vacation homes, garden cabins, wooden garages, carports and outdoor saunas.
‘The Polish market shows great opportunities to capitalize on demand for eco-friendly wooden buildings’
“With a 98 percent increase in the number of completed wooden buildings in 2018 to 2023, the Polish market shows great opportunities to capitalize on demand for eco-friendly wooden buildings and the growing popularity of sustainable construction practices”, says Karolis Kailiūnas, Pineca’s marketing advisor.
‘Highly promising opportunity’
According to Karolis Kailiūnas, this geographical expansion is a logical step for the Pineca Group. “The Polish market is quite well known to us and seems like a highly promising opportunity to offer a really marketable product fulfilling the customers’ needs.”
The European economy is expected to show moderate growth. According to Pineca, it sees enormous potential in offering high-quality wooden buildings to consumers in Poland seeking a reliable manufacturer and construction partner.
Current activities
In addition to expanding geographically, Pineca is currently expanding its online product range. It wants to offer a more versatile selection of residential houses, as well as garden buildings.
