Austrian online retailer and ecommerce service provider has increased its revenue by 20 percent in financial year 2025. Sales reached 169 million euros. Compared to a year earlier, this seems to be a comeback for the company.
Based in Saaz, with locations in Graz and Vienna, Austria, Niceshops operates around 30 specialized online shop worlds, in up to 18 languages. The company serves around 1.3 million active customers in Europe. Additionally, it provides ecommerce services to third parties, like IT, logistics and customer care.
Big improvement after 2024
In 2024, the company announced that it was downsizing. It let go of 20 percent of its workforce. It now employs around 400 people. Still, it was able to improve its results in 2025. In addition to the revenue increase, the company’s EBITDA rose to 8 million euros. It shipped approximately 2 million packages to 80 countries, with an export rate of 88 percent.
Niceshop’s EBITDA rose to 8 million euros
In-house developed technology and efficiency
“The integration of in-house developed technology, efficient logistics, and a clearly structured organization forms the basis of our growth. Our colleagues, who take on responsibility every day and are passionate about their work, are of paramount importance. This systemic strength enables us to efficiently integrate new markets and shop concepts”, said managing director Carina Hödl.
‘A clearly structured organization forms the basis of our growth’
International activities
According to the company, its activities in Switzerland, Hungary and Poland developed particularly strongly. It also expanded into Romania and Norway last year. This year, it wants to hire around 50 new employees.
According to the company, this diversification has reduced dependence on individual markets and stabilized its business model. It has also implemented a quality-oriented product range strategy. This is reflected in a return rate of only 3 percent. In the coming years, Niceshops wants to expand its platform further. It will mostly focus on scaling fulfillment and technology services for third parties, and further develop selected private label brands.
