Three in four Portuguese consumers shop online
Ecommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent…
TikTok targets UK SMEs with Shop Local
TikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
5 Content Marketing Ideas for October 2025
October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the…
Beyond Discounts, Community and AI Drive Gen Z Loyalty
Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…
More Fan-Out SEO Tactics
Large language models such as Google’s AI Mode, ChatGPT, and Perplexity anticipate likely follow-ups to an initial…
SMB Marketing Strategies To Sustain End-of-Summer Sales
Summer may be ending, but consumer demand isn’t. Small retailers can turn seasonal inventory into revenue with…
Authentic Influencers Reshape Purchasing Across Industries
Brands are shifting away from traditional ad-heavy strategies and turning to niche influencers whose authenticity and expertise…
New Ecommerce Tools: August 21, 2025
Every week we handpick and publish a list of new products and services from vendors of ecommerce…
Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…
5 Content Marketing Ideas for September 2025
In September 2025, ecommerce content marketers will find inspiration in holidays, both serious and quirky. Content such…
Free shipping in ecommerce: Tactics to boost sales and AOV
If customers want anything from their shipping, they want it to be free. DigitalCommerce 360’s 2024 survey…
How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43% of…
60% of German retailers advertise on social media
Social media is playing a big role in online retail in Germany. A majority of 59 percent…
Scroll. Click. Buy: How Deals, Data, and Dialogue Power Social Commerce
In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With…
The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
PIM Software Is Now a Growth Tool
Today’s shoppers buy from a store’s website, marketplaces, and a half dozen social media networks. And every…
German ecommerce continues to rise
“The upswing is here”, writes bevh above a report on online retail spending in Germany. According to…
5 Content Marketing Ideas for August 2025
Marketers hoping to drive traffic and convert visitors in August 2025 can produce content tailored to students,…
MNLY’s At-Home AI Powers Men’s Health
Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021,…
WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…