A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Customer Service Company Warns of Tsunami of Post-Holiday Returns
An e-commerce customer service support company is predicting a 45% increase in customer returns following Christmas, a…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Natural Toothpaste Propels Wellnesse.com
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
AI Shopping Surge Exposes Retailers’ Slow, Cautious Response
Artificial intelligence (AI) shopping tools are rapidly reshaping how consumers discover and evaluate products. Yet even as…
A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy in…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
Three in four Portuguese consumers shop online
Ecommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent…
TikTok targets UK SMEs with Shop Local
TikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
5 Content Marketing Ideas for October 2025
October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the…
Beyond Discounts, Community and AI Drive Gen Z Loyalty
Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…
More Fan-Out SEO Tactics
Large language models such as Google’s AI Mode, ChatGPT, and Perplexity anticipate likely follow-ups to an initial…
SMB Marketing Strategies To Sustain End-of-Summer Sales
Summer may be ending, but consumer demand isn’t. Small retailers can turn seasonal inventory into revenue with…
Authentic Influencers Reshape Purchasing Across Industries
Brands are shifting away from traditional ad-heavy strategies and turning to niche influencers whose authenticity and expertise…
New Ecommerce Tools: August 21, 2025
Every week we handpick and publish a list of new products and services from vendors of ecommerce…
Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…