How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
The Cashless Economy: Open Banking and Remote Payments in 2025
Businesses and consumers are increasingly transitioning to cashless or cash-light transactions, driven by the growing adoption of…
Creating a “Starred” Feed
Chris wrote about “Likes” pages a long while back. The idea is rather simple: “Like” an item…
How to sell private label products
New businesses require a lot of moving parts. And if you’re just beginning, making it all the…
12 Top Online Form Builders, Compared
Form builders are handy tools for engaging users and collecting info, such as contact submissions, surveys, quizzes,…
Holiday Shopping Frenzy Fuels Surge in Black Friday Week Cyberattacks
Cyberattacks on consumers and retailers surged during Black Friday week, according to a report released Wednesday by…
WordPress Multi-Multisite: A Case Study
The mission: Provide a dashboard within the WordPress admin area for browsing Google Analytics data for all…
Fake Web Stores, Evolving Cyberattacks Pose New Perils for Holiday Shoppers
Mushrooming fake store sites, deceptive domains, and compromised e-commerce sites are just a few of the threats…
Wallet Passes Are a Mobile Marketing Channel
The technology powering mobile airline boarding passes also enables push notifications for retail marketers. Mobile wallet passes…
9 Books to Strengthen Cybersecurity
Cybersecurity threats are nonstop. This curated selection of recent books offers perspectives from cybersecurity experts, covering everything…