Why OpenAI Acquired Promptfoo
If predictions are correct, AI agents can soon do “real” work, such as adjusting advertising budgets, updating…
The End of ‘Spray and Pray’ Email Marketing
Marketing with generic email blasts is outdated. It’s time to put a new tool to work: personalized…
The AI Attribution Blind Spot
Artificial intelligence is beginning to reshape how shoppers discover products. The shift could create a new attribution…
Email Marketing Awaits True AI
Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human help. There…
AI Turns Weather Data into Sales
Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow,…
The Death of Page One: AI Storefronts Rewrite Retail Strategy
Artificial intelligence chatbots drove 28% more shopper referrals to retail apps during the Black Friday weekend in…
Asynchronous Customer Support Is Breaking E-Commerce
Rising expectations for rapid responses are draining the life from asynchronous customer support, according to a new…
Google Discover for Ecommerce
As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide…
Reclaim Traffic with Smarter Ads
As AI Overviews and shopping agents divert organic traffic, ecommerce marketers may turn to advertising for predictable…
Unified Platforms and Agentic AI Will Define E-Commerce in 2026
Digital vendors and e-commerce businesses enter 2026 facing a radically changed retail landscape, shaped by rising customer…
2025 Top 25: Our Most Popular Posts
George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005….
MediaMarkt’s marketplace GMV increases 90%
Ceconomy, owner of MediaMarkt and Saturn, reports online revenue of more than 5.7 billion euros for the…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
AI Shopping Surge Exposes Retailers’ Slow, Cautious Response
Artificial intelligence (AI) shopping tools are rapidly reshaping how consumers discover and evaluate products. Yet even as…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
Google’s Spam Updates, Explained
Google completed its August 2025 algorithm update a few days ago. The update coincided with Google’s cancellation…
Can AI Send the Perfect Ecommerce Promo?
The combination of first-party behavioral data and artificial intelligence may transform ecommerce outbound marketing. Called “AI individualization,”…
5 Content Marketing Ideas for October 2025
October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the…
Beyond Discounts, Community and AI Drive Gen Z Loyalty
Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect…
Authentic Influencers Reshape Purchasing Across Industries
Brands are shifting away from traditional ad-heavy strategies and turning to niche influencers whose authenticity and expertise…
Firms Team Up To Reduce Agentic AI Risks for E-Commerce Merchants
As more consumers tap into artificial intelligence to enhance their online shopping experiences, new risks are being…
New Books to Gear Up for Peak Season Selling
The end of summer signals the beginning of fall and peak season planning for merchants. From entrepreneurial…