German online beauty and perfume store flaconi has recently launched in Sweden, Finland, Denmark and the Czech Republic. Next month, it will also launch in Italy. As a result of these launches, the company is now active in 12 countries in Europe.
Flaconi is an online seller from Germany, based in Berlin. It was founded in 2011 as one of the first online perfumeries. In addition to fragrances, it also sells beauty products.
Seven more launches in 2026
Last year, the company already launched in Switzerland, Belgium and the Netherlands. The company is focusing on rapid international expansion, with five market entries this year and seven more planned for 2026. Flaconi said that it wants to solidify its position as one of the leading players in European beauty ecommerce. The online beauty market is one of the biggest ones in Europe, meaning that there are a lot of opportunities for flaconi.
Flaconi’s international revenue accounts for almost 20 percent of total sales
According to the company, it has a mobile-first strategy, which is achieving measurable results. For example, the company’s international business is growing at triple-digit rates year-over-year. Its international revenue now accounts for almost 20 percent of total revenue.
‘We are pursuing a clear growth strategy’
“Our goal is to establish flaconi as a leading player in European beauty ecommerce for the long term. We are pursuing a clear growth strategy that combines speed, efficiency, and deep local market understanding. This enables us to enter new markets quickly and grow profitably at pace”, said Bastian Siebers, CEO of flaconi.
