We publish a weekly roundup of new products and services for ecommerce merchants. This installment covers international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B solutions.
Got an ecommerce product release? Email releases@practicalecommerce.com.
New Tools for Merchants
eBrands raises €7.5 million to help consumer brands grow internationally with AI. eBrands, the Nordic export platform, has secured €7.5 million ($8.2 million) in equity funding, bringing its total raised to €50 million. The funds will support Apollo, eBrands’ AI tool that helps brands enter 60 markets without local infrastructure or heavy investment. The platform streamlines supply chain, sales, finance, and compliance processes.
eBrands
Amazon adds a tool to guide shoppers to the right product. Amazon has launched Product Selector for branded sellers, allowing them to guide shoppers through customized quizzes that recommend products based on their responses. Only items matching all criteria are shown. Sellers can customize the questionnaire and branding to create a tailored shopping experience.
Shopify merchants can now prompt AI to design a store theme. Shopify has launched an AI-powered store setup that generates custom themes from simple business descriptions. Merchants can write a description and generate up to three free personalized themes. This feature is available for free trial, as well as Basic, Shopify, and Advanced plans with English storefronts.
Loopia raises pre-seed funding to expand AI-powered ecommerce support. Brazil-based Loopia secured $650,000 in pre-seed funding led by Espírito Santo’s Sovereign Fund. Loopia’s AI platform automates customer interactions across marketplaces such as Mercado Libre and Amazon, plus messaging platforms WhatsApp, Instagram, and others. Funding will expand operations, develop AI technology, and support strategic hiring.
Loopia
ShipStation announces ShipStation API, unifying shipping solutions. ShipStation, a provider of cloud-based shipping solutions, has announced plans to consolidate its API, ShipEngine, into the newly branded ShipStation API. ShipEngine empowers businesses with access to 200 carrier integrations, including local, regional, national, and international, as well as freight and LTL options. The unification process will start with ShipEngine rebranding into ShipStation API, and work will continue throughout the summer of 2025.
Best Buy Canada expands marketplace with cross-border payments; U.S. readies relaunch. Best Buy Canada is expanding its marketplace by integrating cross-border payment service PingPong. With this move, Best Buy Canada can open its marketplace to international sellers, as PingPong supports transactions in more than 100 currencies and operates in over 200 countries and regions. Additionally, Best Buy U.S. plans to relaunch its marketplace later this year. Mirakl powers both the Canadian and the new U.S. marketplaces.
Payment platform Nomupay partners with ecommerce solutions provider Venditan. Nomupay, a global payments platform, has partnered with Venditan, a provider of multichannel ecommerce tools. The partnership will integrate Nomupay’s advanced payment solutions into Venditan’s ecommerce platform, providing payment acceptance and cross-border transaction capabilities for independent retailers and distributors. Venditan customers will gain access to Nomupay’s features, including simple payouts, payment reconciliation, checkout optimization, and alternative payment methods to help businesses scale internationally.
Venditan
Platter secures funding and launches app to optimize checkout. Platter, a startup focused on Shopify store performance, has raised $1.6 million in a pre-seed round to give brands tools to run their online store more profitably. Animal Capital led the investment. Now available in the Shopify app store, Platter+ allows brands to add product upsells, cross-sells, and social proof at their checkout and post-purchase pages.
Ordoro and Syncware partner on ecommerce operations for SMBs. Ordoro, an ecommerce logistics and inventory management platform, has partnered with Syncware, which connects ecommerce systems with back-office tools. This partnership combines Ordoro’s inventory and order management capabilities with Syncware’s integration technology. Ordoro users can now connect with Mirakl, Faire, ShipBob, NetSuite, MarketTime, ApparelMagic, and other platforms.
HSBC collaborates with TreviPay on ecommerce trade solutions. HSBC, the London-based financial services company, is collaborating with TreviPay, a B2B payments and invoicing network, to enhance digital purchasing experiences for businesses by offering flexible payment options and financing solutions at the point of sale. HSBC and TreviPay are looking to enable businesses to expand their reach, drive sales, and offer seamless payment experiences. In addition, risk mitigation strategies can enhance transaction security.
DDS Wireless launches Scheduled Routes for fleet optimization. DDS Wireless, a provider of fleet management technology, has launched Scheduled Routes, a routing and scheduling optimization platform. Scheduled Routes dynamically adjusts deliveries based on capacity, time windows, vehicle availability, and real-time traffic conditions — optimizing fleet movements, minimizing unnecessary mileage, and enhancing on-time performance. Scheduled Routes supports logistics, last-mile delivery, field service management, on-demand delivery services, waste collection, and passenger transportation.
DDS Wireless Scheduled Routes
